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Online dating market segmentation

292 1 year ago
Reading Support The Online Dating segment is expected to show a revenue growth of 9. Reading Support In the Online Dating segment, the number of users is expected to amount to Reading Support User penetration in the Online Dating segment is at 3. Reading Support In the year a share of
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Dating Matchmaking Service Business Plan

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How online dating won the heart of the nation – Marketing Week

While online dating was once considered taboo, the number of couples meeting online has more than doubled in the last decade to about 1-in This unique dataset charts a significant shift in the way couples meet each other, and demonstrates how our changing communication habits are driving massive growth in the online dating market. Tinder globally popularized app-based matchmaking when it launched on iPhones in , and later on Android in By , Tinder had grown to 57 million active users across the globe and billions of swipes per day. Since the launch of Tinder, hundreds of dating services have appeared on app stores worldwide. But it might surprise you that despite the growing variety of dating options online, most popular apps are owned by just one group. Today, nearly all major dating apps are owned by the Match Group, a publicly-traded pure play that was spun out of IAC, a conglomerate controlled by media mogul Barry Diller.
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How online dating won the heart of the nation

CompuDate has identified two distinct market segments. These segments are identified by age, year olds and year olds. Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages, CompuDate will target each group distinctly. In terms of potential customers, the elder group contains more potential customers.
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Reuters Brand Features is a paid for, custom created solution which allows brands to share their story with their target audience on Reuters. This content is produced independently of Reuters Editorial News. Content is researched, developed, and designed by Reuters Solutions- the Commercial Advertising Department for Reuters.

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